Shift in demand
Definition. A shift in demand is a movement of the entire demand curve to a new position caused by a change in a non price determinant of demand, such as income, tastes, the prices of related goods, or expectations. At every price, a different quantity is now demanded.
A rightward shift, an increase in demand, raises demand at each price, while a leftward shift lowers it. This differs from a movement along the curve, which is caused only by a change in the good own price.
This term belongs to Demand and Supply Analysis in A Level Economics. Read the full chapter for the diagrams, worked examples and exam technique.
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